BUSINESS PRINCIPLES

GROUNDED IN INTEGRITY AND EXPERTISE

Northstar Asset Management’s "raison d'être" is to ensure our investors realise their individual financial journeys. In this pursuit, we also remain obsessed with creating value for all those stakeholders that are intimately involved in our business, stakeholders which include our staff, our suppliers, our shareholders and the benefactors of various social projects in which we have deployed our time and money. In this regard, we define our key business principles as follows:

Our sole purpose is to make money for our clients.
Our clients are the essence of our business.
Integrity and honesty form the bedrock of our value system.
Our greatest assets are our clients, our people, our performance history, and our reputations.
We choose to be the best and not the biggest.
Making money is only possible through Price Discovery – this is achieved by hard work and proprietary research.

VALUETIMEQUALITY